Entertainment Week Africa · Lagos · 18–19 November 2026

Build the Future Live.

Two working sessions for artists, managers and labels. Dev Tejwani builds the business around the music in front of you, using AI for the work that slows your team down.

Not AI that makes the music. AI that runs the business around it.

Save your seat See both sessions →

Wed 18 The business1:00–2:30 pm WAT Thu 19 The audience11:00 am–12:30 pm WAT

Where EbonyLife Place Victoria Island, Lagos

The sessions

Two builds. Come to one or both.

Wednesday 18 November

1:00–2:30 pm WAT

Workshop · 90 minutes

Building a smarter, more profitable music business, in real time

A hands-on session about using AI to run the business around your music. Dev builds the infrastructure live, connecting audience, rights, revenue, content and fan engagement into one working system.

What you’ll see built

Where AI cuts costs and takes repeat work off your team
How audience, rights and revenue connect, so opportunities show up earlier
How to make spending decisions from what is working

The goal: do more, spend smarter, and turn your music, audience and IP into a more profitable business.

Thursday 19 November

11:00 am–12:30 pm WAT

Masterclass · 90 minutes

Build your audience growth engine in real time

A hands-on session on finding the right audiences, turning attention into fans and building sustained growth around a release. Using a real release, Dev builds the growth engine live.

What you’ll see built

Audience, content, discovery and fan engagement working as one system
How to tell what is working while a campaign is still running
How a team makes better decisions as the campaign develops

The goal: not just more views or streams, but an audience you can understand, reach again and build a business around.

Who it’s for

If you run the work around the music, this is for you.

Artists

You have the momentum.

See how to turn listeners into an audience you can reach directly, and how the business side can run without taking you out of the studio.

Managers

You hold it all together.

See releases, content, rights and revenue connected in one place, with the repeat work automated and the decisions left to you.

Labels

You need every campaign to count.

See how a team tests what works across a roster, spends smarter and carries the learning from one campaign into the next.

Your host

Dev Tejwani

Music marketing strategist and co-founder of OOKOH, with a 17-year career across labels, artists and technology.

OOKOH is an embedded marketing, operations and growth team for artists and labels. We run campaigns on your accounts, connect the work from sessions to superfans and make sure the learning stays with you. These two sessions show that work being built, live.

More about OOKOH →

Save your seat.

Tell us who you are and which session you want. We’ll email you the details before the day.

Wed 18 Nov1:00–2:30 pm WAT
Thu 19 Nov11:00 am–12:30 pm WAT
VenueEbonyLife Place, 1637 Adetokunbo Ademola Street, Victoria Island, Lagos

The sessions are part of Entertainment Week Africa. Entry to the venue follows EWA’s own registration at ewafrica.com.